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Ignore the Chisme, mitú Is Alive and Thriving
March 16, 2021 GMT
LOS ANGELES (BUSINESS WIRE) Mar 16, 2021
Rumored to be facing an uncertain future, mitú, the leading digital publisher for U.S. Latino Millennials, is ready to address its two-year press hiatus: at the close of 2020, the company saw its first profitable year in its eight-year history. The announcement was made by mitú and Latido Networks President Stephen Brooks.
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The company was able to weather the economic crisis caused by COVID-19, when digital advertising dropped sharply, particularly for the hard-hit multicultural communities, by refocusing on its strengths: captivating Latino readers and viewers across social, web and video platforms with culturally relevant content.
22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared has always existed as a fiercely independent advertising & media agency, dedicated to growing brands impact & relevance in the market with a century of success. Today they launch Guided by Good, a parent company with a portfolio of sister companies dedicated to changing the worlds understanding of advertising. In the last 35 years, consumer faith in advertising has declined by more than half. Advertising professionals have also lost faith in agencies because people are treated as commodities, instead of the heart and soul of the industry. Clients are increasingly frustrated by disparate holding company agendas, a lack of senior attention, and failure of traditional agencies to respond to the evolving business landscape.