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The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category


The World’s First Premium African Caribbean Rum Reimagines a 400-Year-Old Category
Saveur
3/12/2021
Dan Q. Dao
© Provided by Saveur
Bartender and spirits professional Ian Burrell is also the cofounder of Equiano, a new transatlantic rum.
“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.” ....

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HOMBRE1 | Celebrating Black History In Bartending – With Equiano Rum


th century freedom-fighter, abolitionist, and author whose autobiography shaped history and whose spirit is honored with every bottle made. To celebrate Black history,
Ian Burrell, the Global Rum Ambassador and Co-Founder of Equiano Rum is partnering with four Black bartenders. The initiative is to showcase
Tom Bullock’s “The Ideal Bartender” book, Olaudah Equiano’s autobiography, and cocktails using Equiano Rum. The bartenders were invited to attend a virtual masterclass with Burell to learn about the spirit, how to use it, and why it’s unique.
Equiano then challenged each bartender to select a recipe from “The Ideal Bartender,” pick an inspirational figure in black history and create an Equiano version of their Tom Bullock cocktail, telling the story of why they picked that person. The cocktail needed to be mindful of Equiano and its tasting notes, the significance of Tom Bullock, as well as the inspirational figure they’re spotlighting. ....

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Equiano Rum


Equiano Rum review
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Equiano Rum review
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Equiano Rum (43% ABV) summary
Equiano is named after Olaudah Equiano, a former slave, freedom fighter and one of the 18th century’s most important writers. It’s a smooth and thick rum, with butterscotch and toffee paired against dry oak and milky chocolate.
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What is the history of Equiano Rum?
Equiano takes its name from Olaudah Equiano. Born in 1745 in what is now Nigeria, Equiano was kidnapped as a child and enslaved. He was sold again and again before eventually being bought by a merchant, Robert King. Equiano worked on King’s shipping routes in the Caribbean and was allowed to earn money by trading on the side, eventually saving up ....

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