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The road to Broome is desolate, the landscape surrounding it almost bereft of visible life. The pindan soil so intensely pigmented it will stain your clothes forevermore is cloaked in withering scrub and waves of spear grass bent double by the last of the wet season rains. But the emptiness is dispelled as I pull into Broome, a frontier city located on Western Australia’s Kimberley coast. The city centre, currently undergoing a major revamp, buzzes with pedestrians. Restaurants require booking. Down on Cable Beach, cameleers are lining up their charges for sunset rides and road-trippers are driving onto the wet sand and setting up camping chairs and cracking beers as they settle in for the show of a lifetime. ....
BY Marija Mrvosevic ON 10 May 2021 3 min read Tourism Australia calls upon Australians to take a trip to the country’s most epic holiday destinations. The next step of its Holiday Here This Year campaign, ‘Epic Holidays’, launched last week featuring ambassadors Hamish Blake and Zoe-Foster Blake. This $9 million campaign phase urges Australians to travel further, book a longer stay and enjoy the benefits of a bigger domestic holiday. Federal Minister for Trade, Tourism and Investment, Dan Tehan, says now is the perfect time for Australians who have been holding out for a holiday, to take an epic one. “Australians typically spend more overseas than foreign tourists spend in Australia, so we want Australians to treat their domestic holiday this year like an overseas trip. The net impact of Australian tourist spending in Australia was a positive benefit to the economy of around $7.5 billion in the December quarter; and in 2019, holidays ....
A $9 million marketing campaign launched today will encourage Australians to book a longer holiday this year to provide more support to our tourism. ....
May 6 2021, 10:40 am | BY Ricki Green | 34 Comments The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.
The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday. Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....
Creative 115 Add to collection The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences. Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, to take an epic one: “This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. ....