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Customer-Centric Product Management: Key Principles Across the Lifecycle

Product management is centered around being customer-centric, meaning that the needs and preferences of the customer should guide every decision made throughout the product life cycle. This involves deep understanding of customer needs, creating user personas and empathy maps, making data-driven decisions, implementing feedback loops and iteration, and collaborating with cross-functional teams. ....

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How Ghana's incubators are learning to supercharge startups

Four tech hubs in Ghana took an ITC training, through the NTF V Ghana Tech project which brought in a top business coach to unpack the latest tools for ....

Seth Akumani , Ibrahim Halidu , Nadine Reichenthal , Ghana Tech Lab , University Of Lausanne , Un Development Progamme Accelerator Lab , Netherlands Trust Fund , Business Model Canvas , Empathy Mapping , Six Hats , Ghana Tech , Progamme Accelerator Lab , Eastern Tech Hub ,

Want a tight innovation brief? Focus on your customer

To drive effective marketing innovation, you first need the right objective. Dentsu innovation solutions officer Jeff Tan shares how talking to real customers, understanding constraints and reframing your innovation challenge can help create a watertight brief.
It’s time to get away from your desk and go talk to customers: you heard me. In today’s world, many of us are afraid to talk to our customers. As a result, we struggle to empathize with them.
Interviewing customers used to be standard practice. Recall the first scene in Mad Men when Don Draper is in a restaurant working on ad copy. The Don strikes up a conversation with the waiter and says, “Old Gold man huh? May I ask you a question, why do you smoke Old Gold?” ....

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