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Seen+Noted: A coalition of big Aussie brands work together to create the 'Unignorable Adbreak', launching the Shift 20 Initiative – Campaign Brief Asia

Last night, during the Sunday Project, in an iconic and unignorable moment for Australian advertising, 10 of Australia’s most well known brands came together in support of disability representation with the ‘Unignorable Adbreak’. Swapping out key scenes in their advertising to include a person with

Bonds, McDonalds, ANZ & More Come Together For "Unignorable Ad Break" Via Special, Glue Society & PHD

A coalition of big Aussie brands work together to create the 'Unignorable Adbreak', launching the Shift 20 Initiative via Special, Glue Society + PHD – Campaign Brief

Last night, during the Sunday Project, in an iconic and unignorable moment for Australian advertising, 10 of Australia’s most well known brands came together in support of disability representation with the ‘Unignorable Adbreak’. Swapping out key scenes in their advertising to include a person with

McDonald's, AAMI and Uber reshoot ads for Dylan Alcott Foundation's disability inclusion initiative

Shift 20 Initiative launches with the 'Unignorable Adbreak' via Special, Glue Society and PHD

Focused on increasing disability representation, inclusion and accessibility in Australian advertising and media