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There has been a worrying drop in the effectiveness of advertising in the UK, according to Warc's rankings, and it is a decline that we must not ignore. ....
The Rise Of Contextual Advertising: An Introduction To The Modern Advertiser's Gamechanger forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Seedtag Appoints Three New Members to Strengthen its Leadership Team exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.
Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in the country, lodged a complaint with France’s data watchdog, the CNIL, on Tuesday over an alleged breach of EU privacy rules. According to Reuters, the complaint alleges that Apple’s consent requirements in iOS 14 do not comply with the General Data Protection Regulation, which requires explicit consent before collecting a user’s data. Although iPhone owners will be asked for permission in order to access their device ID, the default setting within iOS 14 allows Apple to track without clearly asking for consent. Antitrust problem, anyone? “It’s a startup version of David versus Goliath, but we are determined,” said France Digitale CEO Nicolas Brien in a statement. For its part, Apple blasted the allegations, call ....