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This week's Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts. ....
Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in the country, lodged a complaint with France’s data watchdog, the CNIL, on Tuesday over an alleged breach of EU privacy rules. According to Reuters, the complaint alleges that Apple’s consent requirements in iOS 14 do not comply with the General Data Protection Regulation, which requires explicit consent before collecting a user’s data. Although iPhone owners will be asked for permission in order to access their device ID, the default setting within iOS 14 allows Apple to track without clearly asking for consent. Antitrust problem, anyone? “It’s a startup version of David versus Goliath, but we are determined,” said France Digitale CEO Nicolas Brien in a statement. For its part, Apple blasted the allegations, call ....
Penske Media Corporation (PMC) on Tuesday will launch a new data services division called "Atlas Data Studio" that focuses on building first-party data segments for marketers to target ads to different types of people online. The big picture: It joins a growing list of digital publishers, like The New York Times, The Washington Post, Forbes, Vox Media, Condé Nast, Bloomberg and others in building out first-party data solutions.Get market news worthy of your time with Axios Markets. Subscribe for free.Catch up quick: New privacy laws and crackdowns by big web browsers are forcing online publishers to become less reliant on third-party data, which is collected indirectly from consumers when they surf the web.First-party data, like an email address or newsletter subscription, is considered more privacy-friendly because it is obtained directly from consumers when they engaging with digital properties — with their permission.Details: PMC, which is home to more than 23 ....