Tech platforms make pitch for ad deals as TikTok is roiled by politics businesstimes.com.sg - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesstimes.com.sg Daily Mail and Mail on Sunday newspapers.
TikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it is a fraction of the size of Google and Meta, TikTok kicked off the short-form video craze and prompted rivals to build similar features.
Short-form video took center stage at
tech and social media companies annual presentations to
advertisers, as platforms like Snap and Meta
look to capitalize on TikTok s political uncertainty in the.