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Despite TikTok s Political Turmoil, Tech Platforms Pitch For Ad Deals

(CTN News) - With Snap and Meta looking to take ad dollars away from TikTok, short-form video took center stage at social media and tech.....

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Tech platforms make pitch for ad deals as TikTok is roiled by politics

Tech platforms make pitch for ad deals as TikTok is roiled by politics
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Tech platforms make pitch for ad dollars as politics continues to roil TikTok

TikTok is expected to generate $8.66 billion in US ad revenue this year.

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TikTok: Tech platforms make pitch for ad deals as TikTok is roiled by politics

TikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it is a fraction of the size of Google and Meta, TikTok kicked off the short-form video craze and prompted rivals to build similar features.

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Tech platforms make pitch for ad deals as TikTok is roiled by politics

Short-form video took center stage at tech and social media companies annual presentations to advertisers, as platforms like Snap and Meta look to capitalize on TikTok s political uncertainty in the.

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