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JEDDAH: As part of the ambitious Riyadh Strategy 2030, the government wants to attract hundreds of international companies to set up their regional bases in the city, create around 35,000 new jobs for Saudi locals, and double its population. In a bid to make the Riyadh masterplan a reality, marketing experts will be a cornerstone of the strategy, as outlined by Dr. Eman Al-Shammari, the deputy dean of the college of economics and administrative sciences at Imam Muhammad bin Saud Islamic University. “Riyadh is a golden opportunity. One day it will be a global destination, competing with big metropolitan global cities. That is why marketing is important,” he said. ....
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RIYADH: Crown Prince Mohammed bin Salman’s ambitious Riyadh Strategy 2030 will have huge benefits for the private sector and provide a boost for the construction industry as its recovers from the coronavirus disease (COVID-19) pandemic, Saudi business chiefs have predicted. The Royal Commission for Riyadh City has set a target to attract up to 500 foreign companies to set up their regional headquarters in the capital over the next 10 years, with 24 already confirmed, and as part of the initiative the crown prince aims to double Riyadh’s population. According to studies, the strategy program will create 35,000 new jobs for Saudi nationals and help pump up to SR70 billion ($18.67 billion) into the national economy by the end of the decade. ....
Dr. Eman Al-Shammari has been a marketing adviser at the investment fund of Imam Muhammad bin Saud Islamic University (IMSIU) since January. She is also a marketing consultant at the General Authority for Small and Medium Enterprises (Monshaat), where she guides SMEs business entrepreneurs in creating marketing plans, strategies and research. Al-Shammari also provides advice on all marketing-related issues, helping beneficiaries to turn ideas into business opportunities. Al-Shammari received a bachelor’s degree in business administration from King Saud University (KSU) in 2010. In 2012, she received an English language diploma from the University of Arizona, US. In 2014, she obtained a master’s degree in business administration from Shenandoah University, US. ....