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Hall of Fame inaugural class selected

Hall of Fame inaugural class selected
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The State of Play in Ad Fraud | ExchangeWire.com

The State of Play in Ad Fraud | ExchangeWire.com
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Xandr teams with HUMAN to expand protection against fraud and bot attacks

| 19 May 2021
Acting in tandem to enhance buyer confidence as they transact with emerging video formats, including connected TV, AT&T’s advanced advertising company Xandr is working with and cybersecurity company HUMAN to expand its existingpre-bid bot protection within the Xandr platform.
The aim is that the companies will provide an additional layer of protection against fraud and sophisticated bot attacks as emerging formats like connected TV (CTV) scale in availability and demand. This integration connects the full breadth of HUMAN’s Advertising Integrity suite of ad fraud detection and prevention solutions to Xandr’s buy-and sell-side platforms.
CTV has become a key platfrom for online video and as a consequence a key threat vector. The firms say that fuelled by a proliferation of streaming content services and connected devices, the rapid growth of CTV has created a highly fragmented ecosystem susceptible to large-scale fraud. They warne ....

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