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Restaurant Loyalty Programs Growing

In an effort to keep some of the gains they made during the COVID-19 pandemic, several restaurant chains are rolling out consumer loyalty programs to entice customers to keep dining with them. ....

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Like Eating Out? How Restaurants Are Assuring Consumer Loyalty After Pandemic Gains

In an effort to keep some of the gains they made during the COVID-19 pandemic, several restaurant chains are rolling out consumer loyalty programs to entice customers to keep dining with them. ....

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Beyond the punch card: Restaurants lean into loyalty programs to hold onto pandemic digital gains

Restaurants are leaning into loyalty programs to hold onto the digital sales gains that occurred during the covid pandemic. ....

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Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales

May 13, 2021
Brands were forced to find ways to reach customers in their homes after the past year reshaped how we work and live. And fast-food restaurants, including McDonald’s and Burger King, found answers by investing in their loyalty programs.
These chains have two goals in mind with these programs to give customers a reason to come back (and boost sales) as well as to collect first-party data. Most of these loyalty programs are in mobile apps, where customers must provide email addresses and zip codes to receive their perks.
McDonald’s and Burger King, with MyMcDonald’s Rewards and Royal Perks, respectively, rolled out their loyalty programs in February. Customers earn points for every dollar they spend at the fast-food chains, which can be redeemed for qualifying menu items, or upgrades in drink sizes or sides. ....

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Alaska is out, but the Caribbean is full speed ahead: What we know about cruising in 2021

Alaska is out, but the Caribbean is full speed ahead: What we know about cruising in 2021
CNBC
7 hrs ago
Karen Gilchrist
© Provided by CNBC
A cruise ship off the coastal town of Villefranche-sur-Mer on the French Riviera.
More than a year after Covid-19 brought cruise ships to a standstill, there are clear signs that cruising could be making a comeback.
The U.S. Centers for Disease Control and Prevention (CDC) signaled this month that cruises may resume by mid-summer with restrictions in a move cheered by operators and cruise lovers.
That follows months of mounting pressure from the industry, which claims it s been unfairly treated due to coronavirus restrictions, prompting Carnival to consider relocating ships and Florida Gov. Ron DeSantis to sue. ....

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