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Edison: Comedy is Top Podcast Genre

Edison Research reports that according to its Edison Podcast Metrics for the first quarter of 2024, Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a… ....

Society Culture , Edison Research , Edison Podcast Metrics , True Crime ,

B2B Marketing Study: Radio Outperforms TV At 1/5 Of The Cost

B2B Marketing Study: Radio Outperforms TV At 1/5 Of The Cost
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Nielsen Scarborough , Cumulus Media Westwood One Audio Active Group , Radio Reach , Westwood One Audio Active Group , Signal Hill Insights , Edison Podcast Metrics ,

Edison: Joe Rogan Among Top Podcasts Consumed by Black Listeners

Edison Research – in celebration of Black History Month – showcases the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. According to Edison’s Infinite Dial 2023, 45% of Black Americans in the U.S. age 12+ have listened to podcasts in the last month, and 28% have listened in the past… ....

United States , Edison Research , Breakfast Club , Black History Month , Edison Podcast Metrics , Infinite Dial , Black Americans , Joe Rogan , Dollaz Worth , Joe Budden Podcast , Steve Harvey Morning Show , Black Podcast Listener Report ,