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Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM's Aditi Mishra: Best Media Info

Best Media Info: Mishra also said that these days the focus of Gen Zs is on what they want as an experience rather than the platform where they are getting it from| Advertising News ....

Aditi Mishra , Sakshi Sharma Bambolim , Bestmediainfo Bureau , Sharma Bambolim , Lodestar Um , Media Landscape , Edia Behaviour , Goafest 2023 , Sakshi Sharma ,

TV becomes increasingly relevant as Gen Z viewers mature

Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable d. ....

Horowitx Gen , Adriana Waterston , Horowitz Research , Gen Zers , Amazon Echo Shows , United States , Gen Z , Horowitz Research , Edia Behaviour , Sling Tv , Vive Tv ,