Best Media Info: Mishra also said that these days the focus of Gen Zs is on what they want as an experience rather than the platform where they are getting it from| Advertising News
Best Media Info: Pointing out that direct-to-consumer (D2C) services allow seamless transition from awareness to fulfilment, Santhanam emphasised the importance of reaching the right customers with the right context| Marketing News
Best Media Info: In the panel discussion at Goafest 2023, the importance of holding agencies accountable for outcomes, not for saving clients' money, was highlighted| Goafest 2023 News
Best Media Info: The session on day 2 of Goafest 2023 drove conversations around the future of connected devices, which enables effortless communication and data sharing| Goafest 2023 News
Best Media Info: The panellists at Goafest also discussed the technological advances that have taken place over the last few years and the cyclical impact it has on the audience and in turn, the brand and love for it| Goafest 2023 News