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); //]]>// > By Jack M. Germain Apr 8, 2021 5:00 AM PT Social commerce selling products or services on social media platforms is a marketing tactic that can boost retail revenue with relatively little effort without overly adding to the advertising spend. This new retail strategy is attracting the attention of marketers. Social shopping grew 35 percent last year, with U.S. sales reaching about $38 billion. Market watchers expect that number to reach or exceed $50 billion by 2023. Tapping into social commerce gives brands the ability to reach new audiences on platforms consumers already use and trust. Retailers find the social media outlets a no-brainer for direct selling because it streamlines the sales process and exposes brands to new purchases without having potential buyers leave the platform. ....
Apr 8, 2021 5:00 AM PT Social commerce selling products or services on social media platforms is a marketing tactic that can boost retail revenue with relatively little effort without overly adding to the advertising spend. This new retail strategy is attracting the attention of marketers. Social shopping grew 35 percent last year, with U.S. sales reaching about $38 billion. Market watchers expect that number to reach or exceed $50 billion by 2023. Tapping into social commerce gives brands the ability to reach new audiences on platforms consumers already use and trust. Retailers find the social media outlets a no-brainer for direct selling because it streamlines the sales process and exposes brands to new purchases without having potential buyers leave the platform. ....
); //]]>// > By Jack M. Germain Feb 12, 2021 4:00 AM PT If you are a vendor and sell your wares online how could you not be tapping into e-commerce today? It s time to take a fresh look at your search engine optimization strategy. You might need to tweak your SEO process to drive more customer traffic to your website. Once you broaden your understanding of SEO, you will be able to improve your search engine rankings. Software tools are available to provide data and alerts about the overall health and success of your website. Using SEO tools can help uncover areas of opportunity and identify weaknesses or issues that prevent you from ranking and gain better visibility in search engine results pages, or SERPs. ....
); //]]>// > By Jack M. Germain Feb 12, 2021 4:00 AM PT If you are a vendor and sell your wares online how could you not be tapping into e-commerce today? It s time to take a fresh look at your search engine optimization strategy. You might need to tweak your SEO process to drive more customer traffic to your website. Once you broaden your understanding of SEO, you will be able to improve your search engine rankings. Software tools are available to provide data and alerts about the overall health and success of your website. Using SEO tools can help uncover areas of opportunity and identify weaknesses or issues that prevent you from ranking and gain better visibility in search engine results pages, or SERPs. ....