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By Jack M. Germain
Feb 12, 2021 4:00 AM PT
If you are a vendor and sell your wares online -- how could you not be tapping into e-commerce today? It's time to take a fresh look at your search engine optimization strategy. You might need to tweak your SEO process to drive more customer traffic to your website.
Once you broaden your understanding of SEO, you will be able to improve your search engine rankings. Software tools are available to provide data and alerts about the overall health and success of your website.
Using SEO tools can help uncover areas of opportunity and identify weaknesses or issues that prevent you from ranking and gain better visibility in search engine results pages, or SERPs.