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Customer Analytics Is Now Pivotal to Retail Sales [Q&A]

The E-Commerce Times spoke with Robert Brown from BDO Digital about the central role of customer analytics in retail sales. ....

Robert-brown , Hospitality-food , E-commerce-times , Ecommerce-times , Managing-director , Client-executive , Shopify-plus ,

Retailers, It's Time To Get Phygital [Q&A]

Market research shows 80% of shoppers use a smartphone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. Enter the phygital retail space. ....

Thomas-kasemir , Productsup-thomas-kasemir , Ecommerce-times , Chief-product , Mobile-scan ,

Digital Marketers Take Fragmented Tactics to New Targets

Q&A: How retailers can benefit from a variety of digital marketing tactics to differentiate themselves and improve shopping experiences. ....

United-states , Toronto , Ontario , Canada , America , Geoff-crain , Google , Drexel-university , Netflix , Kingstar-media , Ecommerce-times , Google-search

Creators of Fashionable PPE Join Forces for Good

In the midst of the global Covid-19 pandemic this spring, entrepreneurs Rebecca Cahua and Vivian Qu joined forces, skills, and teams to create and bring to production a reuseable nanofiltration mask that combines a high level of filtration with breathability and comfort. The E-Commerce Times spoke with Cahua and Qu to hear the story behind their new mask. ....

San-francisco , California , United-states , Rebecca-cahua , Drexel-university , Brands-inc , Dad-sewing-house , E-commerce-times , Ecommerce-times , Bay-area , Good-mask-project , Online-computer-science-degree

The new marketer playbook: boosting marketing spend in a recession

The new marketer playbook: boosting marketing spend in a recession
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Jeff-harmening , Starbucks , Ecommerce-times , Close-sales , Analytic-partners , General-mills , Antavo-customer-loyalty-report , Starbucks-rewards ,