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Top News In Ebiquity China Today - Breaking & Trending Today

Media pitches in China decline in 2023: Ebiquity | Media

TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
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Stewart Li , Omnicom Media Group Hearts Science , Prada Group , Publicis Media Group , Zenith Media , Media Group , H Line Ogilvy , Jaguar Land Rover , Publicis Media , Ebiquity China , China Unionpay ,

Incumbents struggle to retain media accounts in China amid slowdown | Analysis

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures. ....

Stewart Li , Ebiquity China ,

Top advertisers' KOL spend in China up tenfold since 2020: Ebiquity | Analysis

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
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Douyin Yuntu , Stewart Li , World Federation Of Advertisers , World Federation , Ebiquity China , Data Pool , Top Tier , Magnetic Star ,

E-commerce spends in China up from 22% to 31% post pandemic: Study

E-commerce spends in China up from 22% to 31% post pandemic: Study
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Stewart Li , World Federation Of Advertisers , Ebiquity China , Managing Director , Senior Director , World Federation , Com Festival ,

Is regional agency leadership still necessary? | Advertising

Is regional agency leadership still necessary? | Advertising
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