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Top advertisers' KOL spend in China up tenfold since 2020: Ebiquity | Analysis

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
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Douyin Yuntu , Stewart Li , World Federation Of Advertisers , World Federation , Ebiquity China , Data Pool , Top Tier , Magnetic Star ,