Thursday, 6 May 2021, 1:00 pm
A campaign for Corona Beer that delivered 751,000 surf
reports to Kiwi beach goers over the summer has broken new
ground for advertisers keen to reach individually targeted
audiences based on real time data.
Adswizz and NZME
brought together location-targeted news style notifications
with geo targeted messaging created in real time and
delivered to individual digital audio listeners across
iHeartRadio to deliver the summer’s “Corona Surf
Reports”.
Aimed to support Corona’s long-standing
call to Kiwis “from where you’d rather be” the Corona
Surf Reports were designed to be hyper relevant to Kiwi
beach goers giving Corona a truly unique and innovative
NZME smart tech ad campaign breaks records
6 May, 2021 12:57 AM
2 minutes to read
The Corona Surf Campaign was named as a finalist in the INMA Global Media Awards. Photo / Getty Images
The Corona Surf Campaign was named as a finalist in the INMA Global Media Awards. Photo / Getty Images
NZ Herald
A marketing campaign for Corona beer that delivered more than 750,000 surf reports over summer has broken new ground for advertisers.
AdsWizz and NZME enabled location-targeted news style notifications with geo targeted messaging sent to Kiwi beach goers and delivered digital audio to listeners across iHeartRadio to deliver the Corona Surf Reports in real time.
Press Release – NZME A campaign for Corona Beer that delivered 751,000 surf reports to Kiwi beach goers over the summer has broken new ground for advertisers keen to reach individually targeted audiences based on real time data. Adswizz and NZME brought together location-targeted …
A campaign for Corona Beer that delivered 751,000 surf reports to Kiwi beach goers over the summer has broken new ground for advertisers keen to reach individually targeted audiences based on real time data.
Adswizz and NZME brought together location-targeted news style notifications with geo targeted messaging created in real time and delivered to individual digital audio listeners across iHeartRadio to deliver the summer’s “Corona Surf Reports”.