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Premier Foods has extended its Mr Kipling range with Chocolate Tarts (rsp £1.89 per six-pack). The tarts feature a light pastry case with a layer of chocolate-flavoured mousse with chocolate-flavoured icing and sugar sprinkles on top. They contain no hydrogenated fat or artificial colours, Premier Foods noted, and have 100% natural flavours. “The launch will also appeal to traditional convenience shoppers, who are continuing to purchase smaller treats, making them more inclined to pick up a cake as an impulse purchase,” said Mathew Bird, brand director for sweet treats at Premier Foods. “Over lockdown, there has been a surge of new shoppers buying into the pies and tarts sector, with pre-family and younger family shoppers seeing the biggest growth.” ....
15th April 2021 Extended-life bakery brand Baker Street will launch a new range of Original Burger Buns and Classic Hot Dog Rolls into Tesco this month after securing a permanent listing in 126 stores. In its new look packaging, Baker Street’s ‘Drive Thru Classics’ range is designed to cater to the growing ‘fakeaway’ trend, driven by 12 months of Covid-19 restrictions. The brand launched its Stollen exclusively with Tesco for Christmas 2020 and after driving value sales of more than £1.4m, the brand leveraged its seasonal success to secure a permanent listing. Jeremy Gilboy, founder of St Pierre Groupe, which owns the Baker Street brand commented: “Baker Street is perfectly placed to fill a gap in the market. The pandemic has driven huge shifts in consumer attitudes to all things, but especially food. A combination of anxious consumers retreating to comfort foods and familiar classics, and the closure of the UK’s restaurants has driven demand for the at- ....