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St Pierre boosts reach for Baker Street Drive Thru Classics

St Pierre boosts reach for Baker Street Drive Thru Classics
bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.

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Baker Street Triples Distribution With Tesco

Baker Street Triples Distribution With Tesco
kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.

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Baker Street Secures First Multiple Listing With Tesco

15th April 2021
Extended-life bakery brand Baker Street will launch a new range of Original Burger Buns and Classic Hot Dog Rolls into Tesco this month after securing a permanent listing in 126 stores.
In its new look packaging, Baker Street’s ‘Drive Thru Classics’ range is designed to cater to the growing ‘fakeaway’ trend, driven by 12 months of Covid-19 restrictions. The brand launched its Stollen exclusively with Tesco for Christmas 2020 and after driving value sales of more than £1.4m, the brand leveraged its seasonal success to secure a permanent listing.
Jeremy Gilboy, founder of St Pierre Groupe, which owns the Baker Street brand commented: “Baker Street is perfectly placed to fill a gap in the market. The pandemic has driven huge shifts in consumer attitudes to all things, but especially food. A combination of anxious consumers retreating to comfort foods and familiar classics, and the closure of the UK’s restaurants has driven demand for the at- ....

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