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What European beauty brands need to know about Chinese consumer trends

Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves.

What European beauty brands need to know about Chinese consumer trends

Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves.

Activation Strategically Upgrades to Interactive Data Performance Marketing Group for Fashion Brands

Activation Strategically Upgrades to Interactive Data Performance Marketing Group for Fashion Brands Established Livestreaming E-commerce & MCN/KOL Business Units and JV with Vision Entertainment to Capture the Fast-growing Digital Opportunities in China Strategic Alliance with Fosun Fashion Group MOU to Establish JV with HK Land for Venue Operation HONG KONG, Aug 04, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ( Activation or the Company , collectively, the Group , stock code: 9919), today announced the Company has strategically upgraded itself as an Interactive Data Performance Marketing Group for Fashion Brands. Under this new upgrade and combining its newly set up livestreaming e-commerce and MCN/KOL business units with existing experiential marketing, digital marketing and public relations services, the Company will provide interactive data performance marketing services to premium brands to hel

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