Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves.
Launching into the Chinese beauty market is notoriously hard for European brands due to the cultural and language barriers, yet it can be a highly lucrative move when successful, says a Chinese partner company that has worked with the likes of Johnson & Johnson and Jo Loves.
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