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If you re doing things right, you ve spent a lot of time thinking about your company s brand and then every single thing you do helps reinforce that message, but your brand doesn t have to be and, look, maybe it shouldn t be set in stone for the entire life of your company. our next guest will highlight several telltale signs that soon it could be time to rebrand. dorie clark is author of the new book, how to find your breakthrough idea and build a following around it. so good to see you, dorie. thank you, j.j. we think of brand often as something that you do in the beginning and it s there forever. you may tweak it a little bit, but your brand is your brand. is that true? well actually, sometimes it s not a good idea to keep the brand for the entirety of your company life. i mean one instance of course is where you re actually being dragged behind you with a past. ....
Worry about. dorie, thank you for coming in. sean penn will be here to talk about his new documentary on exposure to every day chemicals ahead. we don t even know what s in our furniture, our cleaning supplies, our shampoos, our make-up. if you re not outraged you re o not paying attention to what the hell is going on. . and reduce shock by 40%. so i feel like i m ready to take on anything. (son) oh no. can you fix it, dad? yeah, i can fix that. (dad) i wanted a car that could handle anything. i fixed it! (dad) that s why i got a subaru legacy. (vo) symmetrical all-wheel drive plus 36 mpg. i gotta break more toys. (vo) the twenty-fifteen subaru legacy. it s not just a sedan. it s a subaru. ....
Smith says he hasn t been able to hold a job since and is now on food stamps something he attributes entirely to that viral individualvideo. i think where he went wrong, he s berating an employee probably working there on minimum wage and doesn t have a lot of options. that wasn t the best way to express that. you can post something online but going up to someone and harassing her in that way didn t work well. i think companies are still very reluctant to get involved in social issues. i wonder how different it might be now because of the conversation we re having around the religious freedom act just in indiana and arkansas and companies are starting to get involved on same-sex marriage. but going after the employee dorie, how does one recover their reputation online once something like this happens? the only way to recover your reputation online is by flooding the internet with more positive content. things never disappear but if you can push it back to page ....
So that s what i think about it. at the break we ll all do a group selfie here. my thanks to tuwisha rogers and cole striker. sabrina and dorie will be back in our next hour. the complex details of the nuclear deal with iran and the even more complicated politics of the deal at home. and the mcraise, a good deal or more corporate clowning? more nerdland at the top of the hour. audible safety beeping audible safety beeping audible safety beeping the nissan rogue with safety shield technologies. the only thing left to fear is you imagination. nissan. innovation that excites. ....
Have been involved in the campaign from day one. i want to thank, dorie, jack, mary, sally, and peter for all of the work that they ve have done. all seven of us are incredibly grateful to the most amazing volunteers and team leaders ever assembled in the history of a governor s campaign. just as i walked up here, they gave me the file numbers since january you have knocked on 2.5 million doors in the commonwealth of virginia. i mean you have to pause for a ....