smith says he hasn't been able to hold a job since and is now on food stamps something he attributes entirely to that viral individualvideo. >> i think where he went wrong, he's berating an employee probably working there on minimum wage and doesn't have a lot of options. that wasn't the best way to express that. you can post something online but going up to someone and harassing her in that way didn't work well. i think companies are still very reluctant to get involved in social issues. i wonder how different it might be now because of the conversation we're having around the religious freedom act just in indiana and arkansas and companies are starting to get involved on same-sex marriage. but going after the employee -- >> dorie, how does one recover their reputation online once something like this happens? >> the only way to recover your reputation online is by flooding the internet with more positive content. things never disappear but if you can push it back to page