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The lira rally against the dollar today it needs all the help it can get after losing more than forty percent of its value over the past year a currency crisis is hitting importers haad dorian jones reports. has spent his life building the big construct brand in turkey killing a few thousand back in ninety five sales and now in the hundreds of thousands of companies selling imported goods the turkish currency collapse is posing new. meek and formidable challenges. i ve worked too hard to establish this brand in turkey and to explain birkenstocks precious souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one that we ve put a pricing policy into effect by waving our profit just like we ve done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we ve had great losses that unfold the currency collapse could not ....

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