jones reports now from istanbul. has spent his life building the big construct brand in turkey selling a few thousand back in ninety five sales are now in the hundreds of thousands companies selling imported goods but turkish currency collapse is posing unique and formidable challenges. i ve worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we ve put a pricing policy into effect by waving our profit just like we ve done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we ve had greek losses that unfold the currency collapse could not have come at a worse time to bait him having just engaged on a major expansion of shops across the country many opened in shopping malls whose
while the shutdown continues and with no end in sight in this regard the pressure on trying to put an end to a record breaking shutdown seems to increase even among republicans and some white house according to some reports. our financial correspondent. thank you very much. well turkey has kept its main interest rate unchanged. the lira rally against the dollar today in the text currency what does that mean it s all the help it can get it is lost more than forty percent of its value over the past year and that s it s an important story and jones reports now from istanbul. has spent his life building the big construct brand in turkey selling
the lira rally against the dollar today it needs all the help it can get after losing more than forty percent of its value over the past year a currency crisis is hitting importers haad dorian jones reports. has spent his life building the big construct brand in turkey killing a few thousand back in ninety five sales and now in the hundreds of thousands of companies selling imported goods the turkish currency collapse is posing new. meek and formidable challenges. i ve worked too hard to establish this brand in turkey and to explain birkenstocks precious souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one that we ve put a pricing policy into effect by waving our profit just like we ve done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we ve had great losses that unfold the currency collapse could not
for negotiation so a lot off and answered questions let s see how all of this is really going to develop. in frankfurt. turkey has kept its main interest rate unchanged helping the leader rally against the dollar today the turkish currency is having a crisis losing more than forty percent of its value over the past year and that s hitting importers hard very enjoins reports from istanbul. has spent his life building the big construct brand in turkey selling a few thousand back in ninety five sales are now in the hundreds of thousands companies selling imported goods but turkish currency collapse is posing unique and formidable challenges. i ve worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we ve put