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The C from San Francisco s famous Coca-Cola sign was preserved. But finding a new home for it isn t so easy
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The Coca-Cola billboard on Interstate 80 near the Bay Bridge; it came down last year after 83 years.Loren Elliott / The Chronicle
Back in October, when Coca-Cola dismantled its iconic red-and-white sign that had greeted Bay Bridge commuters for 83 years, Supervisor Matt Haney asked the beverage company for a favor.
Could the sign a treasured part of the city skyline be preserved?
Well, what’s happened since proves the old adage that you should be careful what you wish for. The company kept the giant “C” the one starting the word Coca for Haney. And it’s absolutely enormous, measuring 28 feet wide, 20 feet high and six feet deep.
Say goodbye to San Francisco s iconic Coca-Cola sign
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The towering Coca-Cola billboard is shown at the downtown connector of Interstate 80 and Highway 101 to the Bay Bridge in this Sept. 20, 2013, file photo. San Francisco has issued a work permit for removal of the landmark, which has greeted drivers since 1937.George Rose/Getty Images
The Coca-Cola billboard, a beacon for travelers in San Francisco since 1937, will soon disappear from the South of Market cityscape.
A work permit dated Monday, Oct. 26, for removal of the sign and its support structure at Fifth and Bryant streets was issued by the city. Crews erected a scaffolding for the job.