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The 'C' from San Francisco's famous Coca-Cola sign was preserved. But finding a new home for it isn't so easy
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The Coca-Cola billboard on Interstate 80 near the Bay Bridge; it came down last year after 83 years.Loren Elliott / The Chronicle
Back in October, when Coca-Cola dismantled its iconic red-and-white sign that had greeted Bay Bridge commuters for 83 years, Supervisor Matt Haney asked the beverage company for a favor.
Could the sign — a treasured part of the city skyline — be preserved?
Well, what’s happened since proves the old adage that you should be careful what you wish for. The company kept the giant “C” — the one starting the word Coca — for Haney. And it’s absolutely enormous, measuring 28 feet wide, 20 feet high and six feet deep.