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especially not now, thing are happening quickly. it s hard and people are throwing around nickels like manhole covers. it s a different world. then you talk about creating an ecosystem which yes. i suppose in some way that hits the ego of your customer, if they re doing something with a group of people that are doing it, that make them feel better? yes, it s good for everybody. it gives the customer peace of mind because there s social proof. it s not just a company, it s a company and this company has retailers and developers and vars, and it has a conference, and it has a forum, and it has user groups like apple does, like harley does. and then why don t you talk about don t use money, don t use money to incentivize people. there s a line of thought that everybody s for sale or at least for rent. so the thinking is, well, if i offer people a piece of the action, if i offer people an affiliate program or commission, they will become my salespeople, they will become