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Realtors using modern day marketing to reach sellers as housing market booms KFSN Share: FRESNO COUNTY, Calif. (KFSN) Housing inventory is low in Fresno County. Multiple factors drive the demand, and you may be getting contacted in an effort called prospecting, when realtors or companies try to seek you out. All different ways from robotic calling to door knocking to reaching out to old clients, said real estate expert Don Scordino. Scordino has more than 40 years of real estate experience and has seen prospecting change. Now it s gone modern. Social media has been a popular way to market, especially during the pandemic. From Facebook posts to TikTok videos. ....
Housing market booming in Fresno County KFSN Share: FRESNO COUNTY, Calif. (KFSN) Homes in the Central Valley are selling fast. This time around, the house we just bought was on the market for three days. It had eight offers all over listing price, so it s very competitive, said Kimberly Duke, a local buyer. The Duke family is from Fresno. They say it s a much different experience buying a home in 2021 than they did years ago. They actually made a decision to jump right into their next home because of the market. They plan to sell down later after moving. ....