Make no mistake to easily pair together beauty queen, model-turned-actress Kylie Verzosa and actor Marco Gumabao, even if they have worked together in half-a-dozen projects to date.
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Puregold grew its overall social media following by more than 100 percent during the pandemic, thanks to innovative digital moves that included launching a shopping app and producing entertainment content on its Facebook and YouTube.
“We pioneered ‘shoppertainment’ as a way of connecting and interacting where our consumers are; in or outside Puregold stores. Puregold Mobile now, has more than 780,000 users. We grew our Facebook’s organic following from 1Min January 2020 to 2.7M in July 2021. Our YouTube following is also gaining traction,” said Vincent Co, President for Puregold Price Club, Inc.
Vincent Co, President for Puregold Price Club, Inc.
Puregold intros first digital series
GVBOYS: Pangmalakasang Good Vibes sunstar.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sunstar.com.ph Daily Mail and Mail on Sunday newspapers.
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Photo by Puregold July 07, 2021 WITH everything that is happening right now, everyone needs a source of a good laugh. With the limited source of entertainment, Puregold just launched its first-ever digital show via the Puregold Channel on Facebook and YouTube.
The Puregold Channel was conceptualized as a means to provide quality entertainment to millions of Filipino families staying at home because of the pandemic. Shoppertainment, as pioneered by Puregold, combined grocery shopping with entertainment two things that Filipinos are passionate about across Puregold s millions of followers on its social media platforms. GVBOYS: Pangmalakasang Good Vibes is Puregold Channel’s first digital series and the newest addition to the exciting roster of shows.
Published July 6, 2021, 1:29 PM
Looking to revive the 90’s sitcom era, Puregold Channel wants every viewer to get a blast from the past with their first ever digital series “GVBOYS: Pangmalakasang Good Vibes.”
During its exclusive virtual conference, recognized director Don Cuaresma shared that this was a brainchild by Puregold President Vincent Co. He explained that Vincent was a big fan of 90’s sitcom shows back in the day. This led to them conceptualizing a sitcom show that ticks all the boxes of the successful 90’s sitcom shows.
“GVBOYS: Pangmalakasang Good Vibes” is Puregold Channel’s first digital series and the newest addition to the exciting roster of shows. It will tell a story of 3 male boarders who live in a boarding house.