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Puregold grew its overall social media following by more than 100 percent during the pandemic, thanks to innovative digital moves that included launching a shopping app and producing entertainment content on its Facebook and YouTube.
“We pioneered ‘shoppertainment’ as a way of connecting and interacting where our consumers are; in or outside Puregold stores. Puregold Mobile now, has more than 780,000 users. We grew our Facebook’s organic following from 1Min January 2020 to 2.7M in July 2021. Our YouTube following is also gaining traction,” said Vincent Co, President for Puregold Price Club, Inc.
Vincent Co, President for Puregold Price Club, Inc.