Mirchi launches its first talent hunt in Bahrain – Mirchi Mic Ka Jackson | THE DAILY TRIBUNE newsofbahrain.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsofbahrain.com Daily Mail and Mail on Sunday newspapers.
The Daily Tribune – www.newsofbahrain.com
Mirchi, India’s No.1 city-centric music and entertainment company, announced the relaunch of its radio platform – Mirchi 104.2 FM in Bahrain on 9 May through a 100% subsidiary – Mirchi Bahrain WLL.
In line with its aim to cater to the Hindi music and entertainment demand of the Indian and South Asian diaspora across the globe, the company further expanded its presence in the Middle East with stations launched in UAE, Qatar and Bahrain.
Offering customised and unequalled content to its discerning audience by bringing Hindi music from India, Bollywood’s latest gossip, news updates and its exponentially growing digital and brand solutions businesses, Mirchi’s launch provides for an ideal outlet for Indian and well local brands to reach a specific target audience in Bahrain.
Mirchi expands reach in Gulf with Bahrain launch
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Last Updated: May 13, 2021, 07:24 AM IST
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Synopsis
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.
Mirchi, India s leading music and entertainment brand owned by
More than 45% of Bahrain’s population of 1.5 million is Asian, including a sizable South Asian and Indian community.
A financial hub of the region, the island country’s media spending totals around $40 million a year. Mirchi is the only private radio station in that market catering to the Indian diaspora and South Asian audience.