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carolina senator jesse helms was pulling behind his black democratic challenger. so helms called in the political consultants who in turn helped the helms campaign to fight back. this is what theygn came up wit this ad. you needed that job because you were the best qualified, but they had to give it to a minority because of a racial quota. is that really fair? harvey gains says it is. your vote on this issue, for racial quota, harvey gain, against racial quotas, jesse helms. you were a better candidate than the minority guy that they went with. can you feel the injustice of it all? that ad was exactly what senator jesse helms needed. he won re-election to a fourth term in the senate 54 to 46%. that strategy worked, it worked well, making gant the face of affirmative action, a racial quota system that kept whites at a disadvantage ipfavor of less qualified minorities, it was potent stuff. the race baiting and the zero-sum politics, it moved people because it angered ....
people as the central players shush, don t tell them. well, cats out of the bag. it s happening. i think it happened today. thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. this ad. you needed that job. you are the best qualified. but they had to give it to a minority tick is of a racial quota. is that really fair? harvey gantt says he supports ted kennedy s racial quota law but makes the color of your skin more important than your qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added ....
the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. you needed that job, but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qualifications. you will vote on this issue next tuesday, harvey gantt . that ad, with the white hands holding the rejection letter as the narrator intones you are a better candidate than the minority guy that they went with, can you steal the injustice of it all? that ad was exactly what senator jesse helms needed, he. term in the senate, 54 to 46%. that strategy worked. it worked well. mak ....
deadly school shooting in nashville. we will have the latest for you on a story that has, of course, again brought up the gun crisis and public health epidemic we face in america. we begin to the top story out of the grand jury investigating donald trump who =uqestigating donald trump who owne1 predicted arrest whichfá didn t happen last week. he has addede1 it the possible criminal evidence against him by posting something that wew3 do t normalize here in the news or in america and that is violentfá imagery tempting furt)eu attacks, death threats, violence against the d.a. that is inve3(k the rule of law. the former president also lied over the weekend about this case which some evidence restatemñ that we re not airing tonight. from the public evidence we aren seeing a criminal probe thatfá continues to move steadily towards a finish line, whether it s indictments or not, no one knowse1 yet.e1 but they are progressing. final witnesses, key evidence. this probe is ....