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Opinion: The Top 5 Must Haves for Effective Brand Communications

Opinion: The Top 5 Must Haves for Effective Brand Communications
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Paul Feldwick , Karen Nelson , Gerd Gigerenzer , Colm Ocleary , Holy Grail , Colmo Cleary , Peter Field , Amplified Intelligence , Karen Nelson Field , Distinctive Brand Assets , Why Does ,

Should ads pack a punch, or slowly simmer?

Should ads pack a punch, or slowly simmer?
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Mark Ritson , Daniel Kahneman , Paul Feldwick , Associative Network Theories Of Memory Anderson , Burger King , Mouldy Whopper , Cannes Lion Grand Prix , Effectiveness Lion , Thinking Fast , Attentional Blink , Associative Network Theories , Distinctive Brand Assets , How Brands Grow , Did Someone Say , Shut Up And Take My Money , Michelin Impossible ,

Opinion: Does Being Different Matter Anymore?

Opinion: Does Being Different Matter Anymore?
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

United Kingdom , Byron Sharp , Richard Colwell , Redc Research , National Lottery , Ehrenberg Bass , Mental Availability , Category Entry Points , Distinctive Brand Assets , Peter Field ,

Opinion: An Industry That Has Never Stood Still

Opinion: An Industry That Has Never Stood Still
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

C Carol Fanagan , European Society For Opinion , Market Research , Marketing Society Of Ireland , Association Of Irish Market Research Organisations , Research Excellence , Carol Fanagan , European Society , Irish Market Research Organisations , Distinctive Brand Assets , Category Entry Points , Research Excellence Awards , Marketing Society ,

Opinion: The Importance of Getting Noticed at Moments that Matter

Opinion: The Importance of Getting Noticed at Moments that Matter
January 8, 2021
All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brand’s assets and a detailed understanding of category entry points, they could be doomed to failure, writes Richard Colwell.
It seems obvious, right? The most important thing a brand needs to do is to get noticed and come to mind easily in a buying situation. Or in current Ehrenberg Bass marketing terms build “Mental Availability.”
Advertising looks after brand fame, but if you are advertising and your brand isn’t easily recognised, your spend is essentially wasted. Furthermore, if your brand isn’t remembered in a relevant purchasing situation, you haven’t joined the dots from the consumer to your brand. ....

Byron Sharp , Richard Colwell , Paul Dervan , Paul Dervan At National Lottery , National Lottery , Ehrenberg Bass , Mental Availability , Irish Life , Karl Symes , Distinctive Brand Assets , Category Entry Points , பைரன் கூர்மையான , ரிச்சர்ட் கோல்வெல் , பால் தேர்வண் , பால் தேர்வண் இல் தேசிய லாட்டரி , தேசிய லாட்டரி , எரேன்பேற்க் பாஸ் , மன கிடைக்கும் , ஐரிஷ் வாழ்க்கை , கார்ல் ஸைம்ஸ் , தனித்துவமான பிராண்ட் சொத்துக்கள் , வகை நுழைவு பாயஂட்ஸ் ,