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Using experiments to help publishers build subscription success


Using experiments to help publishers build subscription success
Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit. 
| April 12, 2021
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At the 2021 Asian Media Leaders eSummit, Rohan Tiwary (top left), Head of Media, News & Entertainment Partnerships at Google Asia Pacific, Sheena Bhalla (top right), Data and Innovation Lead for GNI-APAC, and Uma Patel (bottom), Senior Consultant (Business Strategy) at FT Strategies. ....

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GNI's Reader Revenue Playbook helps publishers tailor strategies


GNI’s Reader Revenue Playbook helps publishers tailor strategies
2021-02-10. “A big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.”
| February 10, 2021
Venkataraman, the co-lead for the global Digital Growth Programme, is the primary author of the recent GNI Reader Revenue Playbook. Before that, he was focussed on GNI’s portfolio in Latin America and their broader reader revenue strategies. He also led a number of GNI labs around the world. ....

New York , United States , Digital Growth Programme , New York Times , Subscriptions Lab , Digital Growth Program , Latin America , Media Europe , Reader Revenue Playbook , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , டிஜிட்டல் வளர்ச்சி ப்ரோக்ராம் , புதியது யார்க் முறை , சந்தாக்கள் ஆய்வகம் , டிஜிட்டல் வளர்ச்சி ப்ரோக்ர்யாம் , லத்தீன் அமெரிக்கா , மீடியா யூரோப் , ரீடர் வருவாய் ப்லாய்பூக் ,

28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab


28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab
Jan 22, 2021
By Stacy M. Brown
The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, The Los Angeles Sentinel, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano. ....

United States , Los Angeles , Westchester Hispano , Benjaminf Chavis Jr , Fanny Miller , Stacym Brown , El Latino , John Heaston , Impacto Latino , Qcity Metro , Ben Monnie , News Group , Association Of Alternative Newsmedia , Digital Growth Program , Ad Transformation Lab , Global Partnerships Solutions At Google , Transformation Lab , Afro American Newspapers , Blavity News , Cincinnati Herald , Dallas Examiner , Houston Defender , Houston Forward Times , Los Angeles Sentinel , Michigan Chronicle , Mississippi Link ,

Publishers Selected to Participate in GNI Ad Transformation Lab


Precinct Reporter Group News
Publishers Selected to Participate in GNI Ad Transformation Lab
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The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. They announced the 28 organizations selected to participate in the program, which includes publishers from 14 states.
The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La N ....

United States , Los Angeles , Westchester Hispano , Benjaminf Chavis Jr , Fanny Miller , El Latino , John Heaston , Impacto Latino , Qcity Metro , Ben Monnie , Association Of Alternative Newsmedia , National Newspaper Publishers Association , National Association Of Hispanic Publications , Ad Transformation Lab , News Group , Digital Growth Program , Global Partnerships Solutions At Google , Google News Initiative , Alternative Newsmedia , National Association , Hispanic Publications , Transformation Lab , Afro American Newspapers , Blavity News , Cincinnati Herald , Dallas Examiner ,

28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab - Los Angeles Sentinel

The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), today kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. We’re proud to announce the 28 organizations selected to participate in the program, which includes publishers from 14 states across the country.
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United States , Los Angeles , Westchester Hispano , Benjaminf Chavis Jr , Fanny Miller , El Latino , John Heaston , Impacto Latino , Qcity Metro , Ben Monnie , Association Of Alternative Newsmedia , National Newspaper Publishers Association , National Association Of Hispanic Publications , Ad Transformation Lab , News Group , Digital Growth Program , Global Partnerships Solutions At Google , Google News Initiative , Alternative Newsmedia , National Association , Hispanic Publications , Transformation Lab , Afro American Newspapers , Blavity News , Cincinnati Herald , Dallas Examiner ,