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2022 Ford Maverick pickup faces big challenges, potential big payoff Mark Phelan, Detroit Free Press © Provided by Ford The cover of a 1979 Ford Maverick brochure. Ford, the automaker synonymous with big pickups, is about to introduce a new compact truck, one considerably smaller than its popular midsize Ranger. The little pickup is likely to be called “Maverick,” a name Ford last used for a popular compact car it built in the 1970s. It should go on sale in the third quarter of this year. The plan isn’t without risk. American buyers have repeatedly spurned pickups engineered and sized like the 2022 Maverick, dismissing them as not being “real” pickups because they’re small, less capable and look cute or goofy rather than tough.

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