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Ford, the automaker synonymous with big pickups, is about to introduce a new compact truck, one considerably smaller than its popular midsize Ranger.
The little pickup is likely to be called “Maverick,” a name Ford last used for a popular compact car it built in the 1970s. It should go on sale in the third quarter of this year.
The plan isn’t without risk. American buyers have repeatedly spurned pickups engineered and sized like the 2022 Maverick, dismissing them as not being “real” pickups because they’re small, less capable and look cute or goofy rather than tough.
Small pickups built on car-type, or unibody, platforms have an uninterrupted history of disappointing in the U.S. Examples largely forgotten include the Volkswagen Rabbit pickup and Subaru s Brat and Baja. The bigger unibody Honda Ridgeline a midsize like the Ranger has won awards, but never sold anywhere near as well as competitors built on traditional pickup chassis.
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2022 Ford Maverick pickup faces big challenges, potential big payoff Mark Phelan, Detroit Free Press © Provided by Ford The cover of a 1979 Ford Maverick brochure.
Ford, the automaker synonymous with big pickups, is about to introduce a new compact truck, one considerably smaller than its popular midsize Ranger.
The little pickup is likely to be called “Maverick,” a name Ford last used for a popular compact car it built in the 1970s. It should go on sale in the third quarter of this year.
The plan isn’t without risk. American buyers have repeatedly spurned pickups engineered and sized like the 2022 Maverick, dismissing them as not being “real” pickups because they’re small, less capable and look cute or goofy rather than tough.
Mexico
Alabama
United-states
Brazil
America
American
Roger-moore
Roger-colbert
James-garner
Dick-strobel
Ford-ecosport
Jack-kelly