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“Touching Lives Through A Determined School Child,” a campaign conducted by Nigerian PR firm Modion Communications on behalf of Lumos Nigeria, was awarded the Platinum SABRE Award. ....
Partner Share this article 14th May, 2021 – Lumos, Africa’s leading solar home system provider in conjunction with Modion Communications, a fast-rising PR Agency in Africa, has won the Sabre Award for 2021 for its social PR campaign supporting indigent schoolgirl Fathia Dele Rasheed, from Ondo State, Southwest, Nigeria in February 2020. The African Sabre Award is the continent’s biggest prize for superior achievement in Public Relations and Corporate Social Responsibility. As part of the campaign, Lumos Nigeria tracked Dele after a picture of her doing her homework at night with illumination from an ATM facility surfaced on social media. The company installed a free Solar Home System (SHS) in Dele’s home within 48 hours after the social media reveal, enabling constant access to electricity for her and her family, using Lumosâ SHS. The family joins over 100,000 household and small businesses in Nigeria already connected to Lumos. ....
Lumos Nigeria wins the Sabre 2021, Africa's Biggest PR Award nairametrics.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nairametrics.com Daily Mail and Mail on Sunday newspapers.
Advertisement The award is the world’s largest public relations awards programme, recognising superior achievement in branding, reputation and engagement in North America, Europe, the Middle East and Africa. The agency, in a statement, said it secured the top prize for its 2020 CSR campaign for Lumos Nigeria, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The PR firm said the CSR campaign has also been shortlisted for the Platinum SABRE Award for “Best in Show”, one that recognises the best African campaign of the year, adding that the winner will be announced during the award ceremony on May 27, 2021. ....
Modion Communications, Nigeria’s fast-growing Public Relations and Marketing Communication solutions providing agency, is pleased to announce that its Corporate Social Responsibility (CSR) focused campaign for Lumos Nigeria has won the Sabre Awards Africa 2021, an internationally coveted prize in Public Relations. The agency has now won back-to-back Sabre Awards in two years, having secured double Sabre Diamonds on its debut participation in 2020 with its gripping teaser brand activation for Leadway Assurance #SeeFinish, and its #Gokada2.0, a strategic crisis management campaign for Gokada. This year’s recognition is for the agency’s 2020 CSR campaign for Lumos Nigeria, an international renewable brand, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The entry came tops in the Sabre Awards Corporate Social Responsibility category, which featured competitive entries from Kenya’s Oxygène Marketing Communication; Nigeria’s Integrated ....