“Touching Lives Through A Determined School Child,” a campaign conducted by Nigerian PR firm Modion Communications on behalf of Lumos Nigeria, was awarded the Platinum SABRE Award.
Modion Communications, Nigeria’s fast-growing Public Relations and Marketing Communication solutions providing agency, is pleased to announce that its Corporate Social Responsibility (CSR) focused campaign for Lumos Nigeria has won the Sabre Awards Africa 2021, an internationally coveted prize in Public Relations.
The agency has now won back-to-back Sabre Awards in two years, having secured double Sabre Diamonds on its debut participation in 2020 with its gripping teaser brand activation for Leadway Assurance #SeeFinish, and its #Gokada2.0, a strategic crisis management campaign for Gokada.
This year’s recognition is for the agency’s 2020 CSR campaign for Lumos Nigeria, an international renewable brand, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The entry came tops in the Sabre Awards Corporate Social Responsibility category, which featured competitive entries from Kenya’s Oxygène Marketing Communication; Nigeria’s Integrated Indigo; M
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2021 African SABRE Winners Announced, Virtual Ceremony On May 27
PRovoke Media
2021 African SABRE Winners Announced, Virtual Ceremony On May 27
Retail group Shoprite, and clients of global public relations giant FleishmanHillard and South African firm Clockwork will each receive four trophies.
PRovoke Media
03 May 2021 // 8:41AM GMT
DAR ES SALAAM A healthy mix of multinational agencies, local firms and corporate PR departments will take home multiple SABRE trophies after the competition’s African event later this month. The event, which had been scheduled for Dar es Salaam, the Tanzanian capital, will be the second virtual African SABRE ceremony and will take place on May 27 the third day of the African Public Relations Association’s annual conference.