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Google's latest cookie-less solution falls short for health marketers; it's time to move on with privacy-safe real world data

Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data. ....

App Tracking Transparency , Detailed Targeting , Artificial Intelligence , Sensitive Data ,

Is there life for health marketers after Facebook?

Health marketers who utilize Facebook's audience segments need to pivot, and quickly. ....

United States , Meta Platforms Inc , Diabetes Day , Detailed Targeting ,

Meta will remove targeting options for sensitive topics on January 19

Meta will be removing certain targeting options relating to sensitive topics on January 17, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options the company provided. ....

George Nguyen , Catholic Church , Detailed Targeting , Search Engine Land ,