February 2 2021, 9:36 am | BY Kim Shaw | No Comments
2021 has started positively for Dentsu One Manila with the rebranded agency winning two big businesses this January. The agency has picked up the number one powdered milk brand, Nestle Bear Brand Fortified and Bear Brand Adult Plus, and Sun Life, the leading life insurance company in the Philippines.
Nestle Bear Brand pitched the digital business for their fortified and adult milk variants last December. The agency captured a very relevant Filipino insight that pushed the main benefit of “tibay”(strength) to a whole new level, that can work for both variants.
“Dentsu One Manila truly understood our consumers with their grounded and authentic insight. We hope that with their support, we would be able to deepen our connection with Filipino families.” Says, Kristine Goco, the Bear Brand’s Marketing Manager.