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Genify claims by using TikTok, its user engagement reached an all-time high There has been a considerable drop in demand for goods and services offered by small-medium businesses, with 61% of SMBs in Asia Pacific reporting a fall in sales. In countries with limited lockdowns, like Taiwan, 28% of SMBs reported a drop in sales of over 50%. The Drum finds out how small businesses are turning to platforms like TikTok to navigate this challenge. In South East Asia, small-medium businesses (SMBs) account for an average of 97% of all businesses. However, smaller budgets and limited resources often leave these SMBs feeling restricted in reaching their target audiences. Some 61% in Asia Pacific have also reported a fall in sales due to the Covid-19 pandemic.

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