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'Hybrid working needs modern leaders': so what are the new rules for managers of small and medium businesses? | Make work work

Now the Covid crisis has passed, it’s time for owners of SMBs to focus on making hybrid working sustainable over the long term. For many, the answer lies in re-examining the requirements of leadership and role of workplace technology

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How TikTok is working with small businesses in South East Asia

Genify claims by using TikTok, its user engagement reached an all-time high There has been a considerable drop in demand for goods and services offered by small-medium businesses, with 61% of SMBs in Asia Pacific reporting a fall in sales. In countries with limited lockdowns, like Taiwan, 28% of SMBs reported a drop in sales of over 50%. The Drum finds out how small businesses are turning to platforms like TikTok to navigate this challenge. In South East Asia, small-medium businesses (SMBs) account for an average of 97% of all businesses. However, smaller budgets and limited resources often leave these SMBs feeling restricted in reaching their target audiences. Some 61% in Asia Pacific have also reported a fall in sales due to the Covid-19 pandemic.

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