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By: Eric Renner Brown
Jesse Faatz
Jamgrass WunderkindBilly Strings performs during the final gig of his six-show livestreamed residency at the
Capitol Theatre in Port Chester, N.Y., Feb. 24, 2021.
In normal times, the audience before Billy Strings at the St. Augustine Amphitheatre in St. Augustine, Fla., on March 21, 2021, would’ve been disastrous.
Pockets of fans totaling about 1,600 were strewn throughout the amphitheater, which typically accommodates around 4,800.
But these aren’t normal times, and the red-hot 28-year-old jamgrass wunderkind was all smiles. The show, which capped a three-night, socially distanced, sold-out run at the venue, was a triumph. For the first time since the pandemic began, Strings played to fans in stands – not in their cars or on their couches. And he’d sold 4,847 tickets to the tune of $215,180, the third-highest grossing box office report of his young career, per
Founder and CEO, CTS EVENTIM
In terms of scale and impact, how would you describe 2020 and the current crisis’ impact on your business and the biggest challenges?
Even though we are currently experiencing the most difficult phase ever in our corporate history as a result of the corona pandemic, we are looking confidently to the future. Crises are above all an opportunity for a company to show its strengths. The biggest challenge for the entire industry, however, is that nobody can predict with certainty when live entertainment will return to its familiar extent.
What strategies have you and your businesses implemented and/or are you considering implementing to address these challenges?