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New Research from FreeWheel s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do

New Research from FreeWheel s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do
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France generalNew yorkUnited statesCity ofUnited kingdomDuane varanMark mckeeA comcast companyViewer experience labFreewheel viewer experience labFreewheel council for premium videoBusiness wireComcast companyFreewheel council

New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation

Research shows that programmatic growth is being fueled by the democratization of access to premium CTV for more advertisers. .

San franciscoUnited statesFrance generalCity ofUnited kingdomNew yorkKaty loriaGarrett daleMoe chughtaiFreewheel council for premium videoKepler groupA comcast companyProgrammatic independent demandBusiness wireChief partnership officerMarch madness

FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers.

New yorkUnited statesCity ofUnited kingdomFrance generalJon steinlaufEvan adlmanDavid dworinWarner brosFreewheel council for premium videoA comcast companyAllocation moduleChief product officerSales officerComcast companyFreewheel council

Direct Digital Holdings Partners with FreeWheel

Integration Between Holding Group s Colossus SSP and FreeWheel to Provide Enhanced Connections to Demand to Increase Ability for Advertisers to Reach Audiences at Scale on CTV HOUSTON and NEW YORK,.

France generalUnited statesSan franciscoNew yorkCity ofUnited kingdomMarkd walkerElaine wongMichael pinerKaty loriaIntegration between holding group colossusPrnewswire direct digital holdings incA comcast companyFreewheel council for premium videoDigital holdingsDigital holding

Adwanted USA Launches AdwOne in the U S

Adwanted USA Launches AdwOne in the U S
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City ofUnited kingdomUnited statesNew yorkFrance generalJamie donnenfeldHeather petaccioA comcast companyPartnership solutionsFreewheel council for premium videoHavas groupAdwanted groupUnited states launches adwonePublicis groupeComcast companyFreewheel council