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Ad industry employment by the numbers, plus internet providers' astonishingly brazen astroturfing campaign: Datacenter Weekly


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Ad Age
Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.
The ad industry’s recovery continues
Ad Age’s Bradley Johnson reports that employment in advertising, public relations and related services rose by 1,900 jobs in April.
Essential context:  “The job gains came as U.S. employers in April added a disappointing 266,000 jobs,” Johnson notes, “a significant pullback from the hiring seen during the previous month, according to the monthly employment report from the Bureau of Labor Statistics.”
Keep reading for Johnson’s drill-down by BLS classifications including internet media, which has “continued to be the ad industry’s bright spot.” ....

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How OkCupid's new 'Climate Change Badge' is increasing dating prospects for users: Datacenter Weekly


Welcome to
Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.
Leak probe
“Facebook is under investigation in Europe for a leak that exposed the personal data of 530 million global users of its services,” CNET’s Katie Collins reports. “The Irish Data Protection Commission, the watchdog responsible for ensuring Facebook abides by European privacy laws, announced on Wednesday that it was opening an inquiry into whether the leak constituted a breach of the General Data Protection Regulation (GDPR).”
The competitive edge
What happens when your competitor ups its advertising spend? As Ad Age’s Bradley Johnson notes in the inaugural edition of “Just a Minute” Datacenter’s new series of quick takes on the latest marketing intelligence Analytic Partners is out with a new report that finds that “If a single similarly sized competitor were t ....

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